Trusted by dozens of leading institutions
WHY HAVANA
Why Dormant Student Leads Are Hidden Gold
Admissions teams struggle with thousands of unresponsive leads sitting in their CRM, representing significant sunk marketing costs. These dormant prospects often went silent not from lack of interest, but from timing issues or inadequate follow-up. Havana's AI automatically reactivates these leads through personalized outreach across multiple channels. Our system works 24/7 across all time zones, qualifying revived prospects before seamlessly connecting them with your advisors.
Automated Re-engagement
Revive Leads You've Given Up On
Havana systematically follows up with unresponsive leads through multi-touch campaigns, turning your CRM database from a sunk cost into a valuable asset generating new qualified applications.
Always-On Recruitment
Engage Students 24/7 Worldwide
Instantly respond to revived leads day or night across all time zones, ensuring international students and working professionals receive immediate attention when they show renewed interest.
Oliver Colman
Can I speak to an advisor?
Havana AI
Our advisors aren’t available on Sundays, but I can answer any questions or schedule a consultation!
Qualified leads
1280
40%
Qualified
Entry requirements met
Qualified
Entry requirements met
Not qualified
Entry requirements not met
Efficient Lead Filtering
Pre-qualify Revived Prospects
Havana asks targeted questions about academic background, program interest, and eligibility, ensuring only re-engaged students who are genuinely qualified reach your admissions team.
RESULTS FOR CUSTOMERS
Students engaged
Increase in conversion
TESTIMONIALS
Don’t just take our word for it
"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."
Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems
"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."
Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences
"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."
Director of Student Recruitment, Top-50 Business School
Frequently asked questions
How does Havana re-engage dormant student leads?
Havana uses AI to systematically contact unresponsive leads through multiple channels—calls, emails, texts, and WhatsApp—with personalized outreach. The system integrates with your CRM to identify and segment dormant leads based on customizable criteria, then implements multi-touch follow-up campaigns over time. Unlike generic email blasts, Havana's conversations are natural and contextual, addressing specific student concerns and program interests. When a lead shows renewed interest, the AI qualifies them before scheduling appointments with your human advisors.
How old can the dormant leads be for successful re-engagement?
What qualification criteria does Havana use for re-engaged leads?
How does Havana integrate with our existing CRM system?
What languages and communication channels does Havana support?
