Trusted by dozens of leading institutions
WHY HAVANA
Unlock Hidden Revenue in Your Student Database
Your CRM contains thousands of leads you've already paid to acquire. But when prospects go cold, most institutions simply write them off as a sunk marketing cost. Havana's AI systematically re-engages these dormant leads through personalized, multi-channel outreach. Our technology qualifies interested prospects and delivers only conversion-ready students to your advisors.
Revive Cold Prospects
Automated Lead Reactivation Campaigns
Havana runs systematic, multi-touch campaigns to nurture and re-engage unresponsive leads over time. Automatically identify dormant segments in your CRM and convert leads your human team has given up on.
Focus on Ready-to-Enroll Students
Pre-qualify Before Human Handoff
Havana asks targeted questions about academic background, program interest, and eligibility, ensuring your admissions team only speaks with high-potential students who are genuinely interested and qualified.
Qualified leads
1280
40%
Qualified
Entry requirements met
Qualified
Entry requirements met
Not qualified
Entry requirements not met
Works With Your Existing Stack
Seamless CRM Integration
Havana integrates with popular education CRMs like Salesforce, Slate, and Ellucian to automate workflows, update lead statuses, and eliminate manual data entry for your admissions team.
RESULTS FOR CUSTOMERS
Students engaged
Increase in conversion
TESTIMONIALS
Don’t just take our word for it
"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."
Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems
"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."
Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences
"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."
Director of Student Recruitment, Top-50 Business School
Frequently asked questions
How does Havana automatically reactivate old student leads?
Havana integrates with your CRM to identify and target dormant lead segments based on specific criteria you define (such as time since last contact or enrollment stage). It then launches personalized multi-channel outreach campaigns via calls, emails, and texts to re-engage these prospects. The AI uses natural conversation to determine current interest, answer questions about your programs, and qualify leads before seamlessly transitioning promising prospects to your human advisors.
What conversion rates can we expect when reactivating old leads?
How far back in our database can Havana effectively reactivate leads?
Will reactivation campaigns overwhelm our admissions team?
Can Havana integrate with our existing CRM and communication tools?
