Trusted by dozens of leading institutions
WHY HAVANA
Maximize Admissions Team Efficiency
Admissions directors face a constant challenge: thousands of inquiries, many unqualified, and limited staff time to engage them all. Havana's marketing automation intelligently qualifies leads, revives dormant prospects, and ensures your human advisors focus exclusively on students ready to enroll. No more wasted hours on repetitive tasks or unresponsive leads.
Focus on Quality Leads
Advanced Lead Qualification
Havana meticulously pre-qualifies leads by asking targeted questions about academic background, financial capacity, and program interest, ensuring only high-potential students reach your admissions team.
Maximize Database Value
Revive Unresponsive Leads
Systematically re-engage old, unresponsive leads sitting in your CRM. Havana converts leads that human teams have given up on by running multi-touch follow-up campaigns, turning a sunk cost into enrollments.
Havana AI
Oliver Colman
Can I speak to an advisor?
Havana AI
Our advisors aren’t available on Sundays, but I can answer any questions or schedule a consultation!
Never Miss an Inquiry
24/7 Student Engagement
Instantly engage prospective students at any hour, across any time zone. Havana responds immediately to inquiries, dramatically increasing conversion rates by connecting with students when they're most receptive.
RESULTS FOR CUSTOMERS
Students engaged
Increase in conversion
TESTIMONIALS
Don’t just take our word for it
"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."
Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems
"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."
Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences
"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."
Director of Student Recruitment, Top-50 Business School
Frequently asked questions
How does higher education marketing automation improve enrollment?
Higher education marketing automation improves enrollment by ensuring timely engagement with prospective students and efficient lead qualification. Havana's AI engages leads 24/7 across multiple channels, qualifying them based on your specific criteria for academic background, financial capacity, and program interest. By automating these repetitive, time-consuming tasks, your human advisors can focus exclusively on high-intent students who are ready to enroll. This strategic reallocation of human resources leads to higher conversion rates and increased enrollment numbers without expanding your team.
Can marketing automation work with our existing CRM system?
How does Havana qualify prospective students?
How quickly can we implement marketing automation for our institution?
Can Havana engage international students in their native languages?
