Trusted by dozens of leading institutions
WHY HAVANA
Why Enrollment Marketing Automation Matters
Admissions teams face overwhelming inquiries during peak seasons, with many leads going cold due to slow response times. This means lost enrollment opportunities and wasted marketing spend. Havana's AI student recruiter engages every prospect instantly, qualifies them based on your criteria, and ensures your human advisors focus only on high-potential students ready to enroll.
Scalable Lead Management
Handle Peak Season Enrollment Surges
Instantly scale your outreach to handle thousands of inquiries from student fairs, webinars, or campaigns without hiring temporary staff. Never miss a lead during high-volume periods when your team is overwhelmed.
Recapture Lost Opportunities
Revive Unresponsive Leads
Systematically re-engage old leads sitting in your CRM that your team has given up on. Havana runs multi-touch campaigns to qualify these dormant prospects, turning sunk costs into new enrollment opportunities.
Havana AI
Qualified leads
1280
40%
Qualified
Entry requirements met
Qualified
Entry requirements met
Not qualified
Entry requirements not met
Focus on Quality Leads
Pre-qualify Every Prospect
Automatically filter leads by asking key qualifying questions about entry requirements, financing, and program interest. Ensure your advisors only spend time with high-potential students most likely to enroll.
RESULTS FOR CUSTOMERS
Students engaged
Increase in conversion
TESTIMONIALS
Don’t just take our word for it
"The results have been pretty incredible. Usually our teams are skeptical of tech, but for Havana, different teams were fighting to be the first to get it."
Bryan Palmer, Chief Commercial Officer EMENA, Global University Systems
"Within 2 months, we got conversions. The AI got students who had abandoned their applications to start talking again. It ended up converting leads we had given up on."
Pia Horner, Assoc Director & Head of Student Recruitment, University of Europe for Applied Sciences
"We sometimes receive 1000s of leads from student fairs. It's hard for us to follow-up with all of them quickly, but Havana's AI increases our speed-to-lead dramatically, boosting conversion rates."
Director of Student Recruitment, Top-50 Business School
Frequently asked questions
How does enrollment marketing automation improve response times?
Havana's enrollment marketing automation provides instant 24/7 response to all inquiries through AI-powered communication channels. While human teams are limited by working hours and capacity, our system contacts new leads immediately, regardless of when they come in. This immediate engagement happens when prospect interest is highest, dramatically improving conversion rates. For international recruitment or working professionals seeking education, this round-the-clock availability ensures no opportunity is missed due to time zone differences or after-hours inquiries.
Can enrollment marketing automation integrate with our existing CRM?
How does the AI know what questions to ask potential students?
What channels does enrollment marketing automation use to contact students?
How does Havana handle international student recruitment?
